50% of Interbrand’s Top 100 Global Brands applied for new gTLDs

The Internet has already seen the launching of 250+ new generic top-level domains (gTLDs) this year and it’s estimated to be over 1,000+ new gTLDs by next year, 2015, even though a majority of people are not aware of them yet. Global brands may well be the biggest factor in changing that perception; .BMW has already launched.

One of the statistics that’s been quoted in several presentations (cf. montymetzger, SparkDotMe) is that “50% of Interbrand’s Top 100 Global Brands applied” for new gTLDs. You could verify this yourself by comparing the list of Interbrand’s Top 100 Global Brands and the list of new gTLD applications.

According to ARI Registry Services’ Infographic: A glimpse of what the Internet will look like in the near future [emphasis added, and image above is an excerpt of that infographic] —

High profile brands to apply for a new Top-Level Domain include the likes of McDonalds, Apple, Intel, Samsung and BMW. Notable omissions from the list of applicants include Nestle, HP, Coca-Cola, Colgate and eBay. Interestingly, exactly 50 percent of Interbrand’s top 100 global brands in 2011 applied for a new Top-Level Domain.

Also, Fairwinds Partners reported that Over Half of The Most Innovative Companies Also Invested in New gTLDS, citing a survey of the Most Innovative Companies in 2013 by Boston Consulting Group (BCG):

And, it turns out, over half of the most innovative companies – 28 out of the 50 – invested in new TLDs. Of these,16 applied for more than one new TLD.

A whopping 7 of the top 10 innovative companies applied for a total of 194 new extensions, including Apple’s .APPLE, Amazon’s .IMDB and Google’s .CHROME.

It seems that the most innovative also invested the most: BCG’s third most innovative company – Google – applied for 101 new TLDs while the seventh most innovative company, Amazon, applied for 76.

Many more brands, beyond the top 100, applied for new gTLDs. 664 were brand applications, or 34%, out of the total 1,930 new gTLD applications. For a complete list of all the brands that applied for new gTLDs, refer to icannwiki.com/index.php/New_gTLD_Brand_Applications

This post is part of a blog series tagged gTLD. Also see How to get the new gTLD domain names you want + When will more new gTLD websites go live? + How can I get a .CHURCH domain name? + 6 ways to choose a meaningful domain name with a new gTLD


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