When will more new gTLD websites go live?
Thousands upon thousands of domain names are being registered with new gTLD extensions, 746,000+ new domain names at the time of this post, with endings like: .guru .berlin .club .photography .email .link .today .tips .company (gTLD stands for generic top level domain) – but I’m finding less than 1% (guesstimate) of them have real websites up-and-running yet. Until there’s more usage, these new gTLDs stay out of public awareness and that means they’ll have little value, though a lot of potential. Take a look at these top 12 websites with new gTLDs that I’ve recently found:
And these domain names are mostly self-evident and they don’t need an added description to tell what it’s about. (Note: The above list does not include previous websites listed in this blog series about new gTLDs.)
I think there are 4 things that will accelerate and increase the number of websites using these new gTLD extensions:
- universal accessibility – to have URLs that are useable in all browsers, email account systems, login accounts that use emails, auto-linking hyperlinks, etc..
- easier finding & registering – new gTLDs are still rolling out and the user experience in searching for a fitting name is currently quite a chore
- big brand usage – companies with big budgets for marketing & advertising will engage a lot of people who’d want to connect with those brands, like .google .amazon .microsoft .apple .walmart
- celebrity usage – celebrities today have a disproportionate amount of power, influence on media, economy, and popular culture
Imagine these domain names being used by the top 10 celebrities (in the Forbes’ Celebrity 100 List – The World’s Most Powerful Celebrities) [note: these are example illustrations, not real domains (yet?)]
These illustrations are using currently available gTLDs. Many more are launching every week for the next year or so, and anticipatedly popular ones are coming, like: .app .web .online .music .site .blog … this chart below shows the currently most registered new gTLDs to date: