Nov 082012

I’m meeting up with a group of church planters in downtown Long Beach, California, and talking about social media in 17 minutes. That’s 1 minute short of an iconic TED talk. And the schedule has room for 17 minutes of Q&A to follow my color commentary about social media and church planting.With this being a less-structured more-stream-of-conscious talk, my game plan is to do a show-and-tell of these links below, and they’ll serve as conversation starters and real-time learning.

As I walk-through these links, I’ll aim to get the audio/video recorded and post-produced for the next episode of Social Media Church, so all the world can benefit from this valuable conversation about why church planters must use social media. And a word of thanks to Vision 360 Long Beach for hosting this gathering and inviting me to be a part of one!

Listen to raw audio recording (mp3) below

Oct 232012

There’s something exciting about being a part of movement. And there are some people who want to start a movement. How do you start a movement?

One of the most significant movements in recent church history is an (organized) church that meets in multiple locations, the multi-site church movement. I connected with Greg Ligon to hear first-hand about the essential ingredients that go into the making of a movement, and what we can learn from a movement that Greg witnessed first-hand. Greg is one of the co-authors of The Multi-site Church Revolution and A Multi-site Church Road Trip, the 2 seminal books published by Leadership Network. Watch the video:

What stood out for you on the video, regarding the essential ingredients for accelerating a movement? Are you eager to start a movement? Add a comment –

Tech note: apologies for the quality of the recorded video, but the content was too good to just discard. I think we were both on wifi (wireless internet) connections, so that made for less than optimal conditions.

Jun 282011

One of the things I’m doing now is facilitating a social media strategy day for a church’s leadership team. Thanks to this interview with Dave Travis of Leadership Network, you can get a snapshot of what I can do for a church. Here’s an excerpt:

Dave: I think everyone knows that Social Media is of growing importance, but how is it important to churches?
DJ: Social Media is important to churches because churches are all about connecting people to people and people to God. Essential to connecting people into relationships is two-way communication, and Social Media has accelerated how millions are communicating with one another on an individual basis. Organizations, both businesses and churches, have been comparatively slower to use Social Media as a part of their communication with their constituents.

Dave: What does a day look like when you visit with a church?
DJ: Just as Social Media is very personalized, my Social Media Strategy session with a church is very customized. Before the meeting, I start with pre-work in collaboration with select church leaders to identify their burning questions and what they want to solve during our strategy session together. Then during the day, I facilitate a highly dynamic process of where they are now, where they want to go, and how they can get there. We sketch out the road map and they’re on the way!

Read the full interview over at >>

In case you’ve not heard of The Austin Stone Community Church, you probably have heard of Chris Tomlin. That was his home church. *grin*

Nov 012010

Now as we round the corner into the home stretch with using social media (cf. part 1 for introduction + part 2 for tutorials), it’s time to think about strategy. Granted, some pundits may talk strategy first, or concurrently with learning how to use social media…

Learning how to use social media is one thing. Learning how to use social media effectively is another thing called strategy (or strategery.) There are a bunch of articles that give advise and strategy and tactics about what social media can do for you or for your business or for your job search or for your whatever. But, this is where you have to do some strategic planning kind of thing so that social media can be effective for why you’re using it, for reasons like: to build relationships, make sales, extend your communication, reach certain goals, etc. And often it is valuable and helpful to work with a social media strategist / coach (like me, for instance) to define and refine that strategy.

Thinking through some kind of strategy is valuable for those of you who want to get something specific out of social media besides personal enrichment. Here’s a random selection of good articles about developing your social media strategy:

And, the 2 best books about organizational social media strategy are: for businesses and corporations = Charlene Li’s Open Leadership: How Social Technology Can Transform the Way You Lead, which I’ve reviewed; for non-profit organizations = Beth Kanter’s The Networked Nonprofit: Connecting with Social Media to Drive Change.

There’ll be one more blog post on keeping up with trends and new developements to finish out this series.

May 262010

This is a watershed milestone kind of book for social media and businesses & organizations both non-profit and governmental. Millions of us have a good sense of how social media is connecting people individually in the informal social sense.

Not so many have figured out how to connect business goals with social media.

Now there’s a book to guide organizational leaders and managers to develop an effective social media strategy. There are a number of great examples mentioned in this new book by Charlene Li, Open Leadership: How Social Technology Can Transform the Way You Lead, citing case studies from Zappos, Starbucks, Best Buy, and more. (Apparently JetBlue didn’t make the cut.) Watch my video review:

At the time of this writing, the 8 free critical resources mentioned in the book’s appendix are not yet posted online. Or, I haven’t found them on the website yet. I hope and wish they’ll get it online very very soon. Can’t wait!

And stay tuned this summer for the book that’s “social media for non-profits.” Authored by none other than Beth Kanter, The Networked Nonprofit: Connecting with Social Media to Drive Change. From the same publisher as Open Leadership, Jossey-Bass. Genius.

Aside: I first heard about the book during the Catalyst West conference, where Charlene Li was a main speaker. While I was mesmerized and transfixed on every word, dozens in the audience were stirring in their seats — maybe because they were hungry since the talk was right before lunch. I knew right off I had to get a copy, and I was able to get an advance review copy there, with a voucher for the real printed hardback edition. And it was delivered to my home yesterday. Yes!

[update] Read an excerpt of Open Leadership in BusinessWeek::

This discomfort of not being in control is the reason why I wrote Open Leadership. It’s my attempt to help leaders understand how the rules have changed and how they need to adjust. At the core, leaders have to acknowledge that they are not in control and probably never really were. Instead, leadership is about establishing a relationship, and social technologies are redefining how relationships are formed, grown, and supported.

p.p.s. I actually had queued up a blog post in my Drafts folder before the book launched…
Continue reading »

Feb 152010

As we enter conference season, live off-line in-person gatherings are still very valuable, not as much for the content, and more so for the connections, conversations, and coaching. 2 conferences in particular are making room for more conversations between presenters and attendees.

This April 5-6, the Ideation Conference launches in Long Beach, California. Charles Lee is pulling together an amazing roster of people, who’ll serve up great content and valuable coaching for non-profit organizations. Rather than pay upwards of $10,000 a day for coaching, you can bring your non-profit staff for 2 days at $249 per person! (NGO/NPO rate) Watch my interview with Charles about the Ideation Conference experience. Your team will get valuable feedback and coaching plus team-building for your non-profit efforts for social good! I think the afternoon white board sessions will help non-profits tackle their biggest challenges and find solutions through coaching and collaboration. // [update 2/18 I’ll be one of the white board session facilitators! cf. my experience //

And, for people who are in the world of church planting, the Association of Related Churches (ARC) is hosting their annual All Access conference in Baton Rouge, Louisiana, on April 27-29. Yes there’s the standard fare of plenary sessions with the likes of Hillsong United, Dino Rizzo, Craig Groeschel, John Maxwell, Chris Hodges, Stovall Weems, Tommy Barnett. What’ll be even better is the variety of App Sessions provide in-depth discussion of leadership, church life, and social justice — with the likes of Matthew Barnett, Greg Surratt, Bobby Gruenewald, Billy Hornsby. Since ARC is all about relationships–creating them and nurturing them–their All Access conference is going to be all about relationships too.

Remember, conferences can be life changing — choose the one that’ll get you access to the people who’ll help you along the journey of life.

Aug 202009

Here’s what I tell people when I advise someone about which web tool they should use. Summary:

  • Choose twitter if you like to text
  • Choose blogging if you like to write
  • Choose audio podcasting if you like to talk
  • Choose video if you like to talk with your hands

When it comes to having an active online presence, it’s basically about content generation. It’s your personal voice. We’re not talking about having a website – which is more of a brochure, or an interactive one. We’re talking about how to get your voice out there, your ideas, your experiences, your thoughts, your questions, your desire to help make a difference in the world.

As twitter and facebook have become more mainstream, and I hear them talked about everywhere, or overhear it, and it’s not me bringing it up. I’m learning to avoid talking about work-related subjects, which is hard to do, when that work closely aligns with the things I love to do and dream about and think about. I’m avoiding an overused word that begins with “P”. Yes, that’s another blog series in the hopper that I hope to get online soon. Might do some during vacation next week. I am not doing an offline unplugged vacation. Oh, so that was off track rambling.
Continue reading »

Mar 262007

I’m a fan of Starbucks, but not quite the zealot that Winter is (he’s that guy trying to visit every single Starbucks in the world). Congrats on the new documentary film Starbucking releasing in April 2007 [see trailer], and the free London trip he got on the Wayne Brady show.

Starbucks just had their annual shareholder meeting, where they revealed key business drivers behind their growth strategy: exapnd store footprint, increase average unit volumes, promote continuous innovation, leverage the Starbucks brand with complementary offerings, remain employer of choice, extend the Starbucks Experience beyond our stores, leverage business partners.

I sure hope they come up with better growth strategies and tactics. Maybe try some of these ideas — 2 former Starbucks marketing strategists over at Brand Autopsy and Idea Sandbox volley back and forth on solving Starbucks problems: loss of coffee theatre, loss of coffee aroma, loss of store soul, lack of merchandise focus, and loss of identity. [note to self: brilliant idea, have to do a blog volley with Next Gener.Asian Church some time]

Wallstrip weighs in with their take on SBUX: