Launching this week, the new book Platform: Get Noticed in a Noisy World is hands down the best book I’ve ever seen about blogging and social media! I’ve been swimming in this world of blogging for over 12 years, before it was called that, and have seen a good number of books about the amazing potential of social media, the (few) exceptional examples of blogging/ social media that’d made big impact (mostly short-term), some books that warns cautiously about its dangers, and some that give basic tutorials for how to get started by giving the readers a printed guided tour of the internet.
What Hyatt does exceptionally in Platform is reveal all the things he did over the course of 5+ years to raise his profile and build a platform so that his voice has become a most popular and influential in the online world. This book pulls together all the ingredients for the what and why and how to’s for using online media, developing valuable content, his personal workflow, how he measures results, and more nuts & bolts. It’s practically a recipe book for you to add water and stir. In this case, it’s add valuable content and work it consistently from now to eternity, retirement, anyways.
One aside about this book’s trajectory. The book mostly assumes that you’d want to build a platform to establish something to extend your influence so you can sell your products and services, even though the subtitle does say it’s for anyone with something to say or to sell. And the assumption behind that is you’d have to provide content that is valuable to a large enough of a number of people. Not every topic has that, like many things I believe to be important and worth having a voice, even if big groups of people don’t value it. Nevertheless, Platform is still a very handy reference book that can be adapted for when size doesn’t matter — hint: skip the parts about measuring.
What I love about the author Michael Hyatt is that he’s a CEO type (most recently of Thomas Nelson publisher) and yet willing to put himself personally out there online. They make too few of them like that. I sure hope, as his platform continues to grow, he’ll be an example and prototype of leaders in the 21st century, someone who is accessible, personal, and generously shares with others the valuable skills and lessons he’s learning along the way.
[disclaimer: I received an advance readers review copy of this book]