Apr 212011

Easter Sunday is a few days away, on Sunday, that’s the day after Saturday, which is the day after Friday. Easter services on Sunday 4/24 at 9:00am and 11:00am – at the OC Fairgrounds in Costa Mesa, California.

A most beautiful thing they’ve done in preparation is the invitational website at www.oceaster.com. For web-savvy users who can appreciate great content & beautiful design as well as web developers who can appreciate lightweight design (without requiring Flash Player), this one is destined to be award-winning, if not already.

Sometimes a community Easter service is done collaboratively by a handful of churches. This isn’t that kind, per se. This un-branded event is hosted by a megachurch called ROCKHARBOR, doing the heavy-lifting with programming and production and the making-it-happen part. (disclosure: it’s my home church.)

Any other megachurch you know of that’d do a public worship service at an 8,500-seat venue without branding it? [update] plus, the event’s printed bulletin lists a dozen or so great churches in Orange and Los Angeles Counties for people to get connected to after Easter.

Mar 302011

What happens when someone does a web search on your name? Are you telling your own story or is someone else? Don’t let others hijack your name as a top result on search engines and taint your reputation by presenting you in a less than flattering light.

You have to have a web presence. Tell your own story. Having a personal website (or blog) is being called personal branding. There are books and many articles written about why it’s important. Finding examples is sorta scattered all over the web. Here’s 5 basic types of personal websites to help visualize what your web presence could look like:


1. single web page – A basic web presence; a landing page; a digital business card:

2. website + blog combo – the home page has a plethora of features along with most recent blog entries:

3. personal blog – blog-centric, the most recent blog entry is prominently displayed, maybe with extra pages to describe services and/or podcasts and/or whatever:

4. brochure with a blog – a splash/landing page with basic info and a blog (some updated more often than others); the blog is on separate web page(s) than the home page:

5. business web site – website uses a company name rather than a personal name; typical of a freelancer with (usually) single person or a few people:

Since the home page of (practically) any website gets the most web traffic, so you’d want to emphasize what you think is most important to your website visitors. Any other comments you’d add?

Quick start tip: have something! If Google doesn’t see you, do you exist? If you’re able to keep a blog updated at least once a week, put that more prominently (#2 or #3); if you’d prefer to feature your services and updates are infrequent, #4 or #5 would fit you better.

Contact me for personal coaching about establishing your personal web presence, personal branding, and strategies for extending your online engagement.

Oct 212010

Having an online presence and making your personal brand searchable in the online world is increasingly more essential than ever. It’s being called a digital business card, personal brand site, online presence, personal landing page, interactive contact card, or whatever. And when you don’t have the time & energy to maintain the content flow required of a website and blog, a static web page makes a better impression than a 4-page brochure website methinks.

The current trend to have a one-page website that gives a snapshot of who you are and how to connect with you, without being just another generic profile in the midst of a social network forest. I’ve said it this way: if people can’t find you on Google, do you exist? Well, of course you exist, but you’re missing a lot of (digital) street cred. (or, how about your company? your organization?)

As web apps become easier and easier to use by non-techies, a good number of web apps are coming online that create well-designed personal web pages that look great. So easy a caveman could do it. I’ve tried out about half of the ones I’ve found (mostly free or freemium) so far:

ht: 6 Online Business Card Tools To Spread Your Personal Brand @ thenextweb.com + Five Best Personal Landing Pages @ lifehacker.com.au

Or, you could setup a self-hosted WordPress and use a theme designed specifically for a digital business card. There’s a free WordPress theme called Digital Business Card by @human3rror – see it in action at http://www.cynthiaware.me (cf. blog post by Cynthia Ware on how easy it is) or another personal branding web site – kennyjahng.com – uses Ipseity theme, also by @human3rror

Any others out there? Please add a comment.

Do you have a personal web page? Add your link in a comment >>

Jul 162009

Are you seeing orange everywhere too? It’s fast becoming the hot color of the season or something. I got this link, like many of you, titled “Twitter will kill you” and being an avid twitterer myself, I’m open to hearing what the critics critique, or what the mockers mock. And look what shows up in the video:
You see that? David Crowder has an orange MacBook and an orange iPhone!
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Jan 132009

ChurchCrunch.com (John “human3rror” Saddington) is holding a “I’m a Blogger and I Need a Business Card!” content. Deadline for submission to the random drawing is January 18th, this Sunday. I’m not sure if I’m already disqualified since I already have a business card. Hope not.

my business card

Why bloggers need a business card? For 5 reasons: [1] lots of people don’t blog yet; [2] to make sure they spell my name right, [3] it’s something tangible that they can take away, [4] I can give them more contact info quickly — so they can choose their communication preference, [5] they can jot a note on the back of the card.
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