Viva Vivanno and Sorbetto at Starbucks

Rumor has it that 2 brand new goodies are being released this week at Starbucks: the Vivianno and the Sorbetto.

Thrilled about the news! 1 of my Starbucks ideas is coming true: delicious soft serve ice cream and/or frozen yogurt!

From USA Today’s Starbucks brings new fruit smoothie to the table ::

On Tuesday, Starbucks (SBUX) will roll out Vivanno, a $3.75 better-for-you fruit smoothie made with one whole banana, juice, ice, and protein and fiber powder. It has no artificial colors or flavors, and no added sweeteners… Starbucks also will roll out another summer-like beverage Tuesday in 315 Los Angeles-area stores: Sorbetto.

Grady calls Sorbetto a “drinkable sorbet.” Similar drinks are common in Italian cafes, he says. A 10-ounce cup of Sorbetto is $2.75.

According to Reuters’ Is Starbucks’ Vivanno the next Frappuccino? ::

… chalkboards announced that Vivanno Nourishing Blends smoothies would be available in just four days. … drinks would come in orange-mango-banana and banana-chocolate flavors.

[update 7/16] got a free sample cup of Sorbetto this morning, tastes great! Price point is too high — $2.95 for a 10 oz drink. That is a smaller cup than a Tall! My suggestion: larger size, lower price point. I had thought Sorbetto was frozen yogurt, but it’s not — it’s a mix of frozen yogurt with juice. I asked barista if I could order a Sorbetto and just get FroYo without juice; she said “Yes.” (!)

[update 7/17] I got my first Sorbetto, the mango + yogurt blend, pretty good. It’s similar to yogurt drinks like Lassi and Doogh in other parts of the world. But, at $2.95 for a 10 oz cup, it’s way over-priced and I’m not sure it’d work for the American palette. This Sorbetto would work great in the Middle East and Asia if the price is right.

front door at Starbucks decked out

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