understanding blogging, podcasting, vodcasting

After a full day of activities, I slowed down to check emails and blogosphere buzz, it feels like I’m dawdling. Didn’t want to mush by watching TV. I had a great breakfast chat with Warren Bird, and then headed to the office to shadow a facilitation team in action, as they provide support roles for a Leadership Network‘s Leadership Community; this group of church leaders are working on their multi-site strategy for developing leaders. Thousands of American churches are part this multi-site church revolution, and I’m sensing it’s still accelerating! (cf. hot-selling book The Multi-Site Church Revolution: Being One Church in Many Locations) I got to live-blog the Seacoast story of how they do leadership development (web-based!) as a part of documenting the events of the day onto a private blog exclusively for the participants.

Recently thought of a great metaphor to explain these new web technologies to traditional organizations (and non-techies) by comparing them to traditional media channels. (Let me know how well this works, ok?)

  • Blogging is like the AP wire. It’s instant publishing that enables organizations to instantly communicate with their audience. In the old days, the “AP wire” was a (kind of) teletype machine, and had a long scroll of paper fed into it, ready to type out the latest & greatest news as it happened. I saw the wire in action during my short-lived deejay stint at my college radio station.
  • Podcasting is like your own radio station. You (and/or your organization) can produce a podcast show in a talk show, interview, or monologue lecture format. (I know podcasting can be either audio or video, but for simpler distinction here, I’m using podcasting for audio and vlogging for video.)
  • Vodcasting is like your own TV station. You can record something simple like reality TV, or an informative infomercial, or something more compelling. The video format is great to weave into online education, web-based workshops, and/or video welcome or introduction.

Organizations previously had to hire creative agencies to produce a show (or write content) and buy air time to get radio or TV in hopes of finding and growing an audience. Now the internet has inverted that. Organizations can now be in the driver’s seat of their communications and actively manage their own media channels. Blogging implies daily (or more frequent) communications, podcasting implies weekly or daily communications, vodcasting (videoblogging) implies weekly communications. Good communications using any and all of these channels can only increase engagement with an organization’s existing audience and grow new relationships.

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5 Responses

  1. Andrew says:

    A good metaphor. This should help demystify the technology for the uninitiated.

    I’ve linked to this post over at the e-vangelism blog.


  2. djchuang says:

    Andrew, thanks for the link. I know the metaphor doesn’t quite get the essence or full potential of what blogging, podcasting, and vodcasting can be, but I think it’s a good onramp or entry point. The 2-way conversation nature of blogging, and the concept of narrowcasting could be too much to introduce, and I hope these metaphors will not stunt the exploratory attempts of non-profits, corporations, and government agencies’ efforts at using the Internet in these ways.

  3. Reyes-Chow says:

    DJ: Good stuff. I just want to a business oriented blog training by Six Apart (SF Based) and had a multitude of epiphanies. So much to learn, so little time.