secret ingredient

recurring idea: it takes friendship — real relationship with people, not yes-men (or, yes-people, those who say yes to you all the time) to make a successful venture, be it non-profit or for-profit or whatever; excerpt from a branding case study: [Cantalupo] has the talent required to do this, so does Charlie Bell (COO) and Larry Light (CMO), they are a very tight team, good friends, and old timers in the industry, [which is] required to turn around such an enormous company… and had this idea reiterated, and thus reinforced, in conversation this week with a church planting coordinator.. that what’s made their budding network of churches as good as it is, in addition to the competencies and strategies required, is this secret ingredient of friendship..