measuring blog success

been having an email exchange with Donna, who is also a part of the same church that I?ve been at, and tho? we haven?t actually met (yet), we?ve been sharing a few ideas using the latest + greatest technology of internet, blog, and email.. she commented: ?? your blog getting more visits than your website?s home page lends credence to the suspicion we have: people want to be more than informed, they want to be connected.? We?ve been talking about how to measure the success of our blogs, and what could I say but that I?m not a goal-oriented alpha male, and don?t have specific objectives or goals or measurements for what I?m doing with this web site (tho? I?m around people and organizations that are often goal-setting and measuring outcomes), it?s only an outlet and expression of things that come across my mind, or items of interests that I?d like to pass along to the general public.. what I do is peek at the server logs (now that I?m on a new server that has this info) to see how many visitors stop by, and to see what people are looking for [search keywords], and referrer URLs.. for me, it?s much more freeing to just BE and to let the actions overflow.. but alas, in the real world, it is about the measurements: budgets, cash flows, bill payments, accounting, accountability, schedules, recipes, planning, meetings, et al..

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