market-driven church, market-driven election
lots of pundits and people have noticed and griped about the ugly campaign tactics, and what politicians and pastors are both among the most pragmatic, and will basically do whatever works.
For the politicians, they’ll use the tactic and deliver the message that works, what gets the people to vote for them. If people would respond to carefully reasoned explanation of domestic policy, that would have been tactic; people apparently responded the best to tactics that appealed to primal fear as related to “moral values” or “social issues”, and that’s what the candidates used.
For the pastors, they’ll use the methods that grow the attendance at a church. If people respond to a carefully explained Bible teaching, that would be more common for more churches; people apparently respond the most to programming that’s practical, production-level entertaining ‘worship’ music, and motivational sermons.