hype on non-hype

wouldn’t you know it, the latest Brian McLaren article on the wire gets hyped as: Passionate, but Not for Mel’s Movie: Why The Passion ‘outreach’ was all hype, and I didn’t fall for it, with its content talking about the opportunities to be more fully present in the daily rhythm of life contrasted with the market-campaign influence of mainstream society, the mountain-top-to-mountain-top excitement that has to be hyped on an annual or quarterly basis, and other tactics being used to motivate people, while bordering on manipulation, but it isn’t really manipulation if it’s done with good intentions, so the thinking goes.. and for sake of this thought, intentions and motives aside, the impact on people is perhaps teaching people to hype and to live for the hype and to create the hype in all arenas of life (isn’t that why there is such marital and material discontent?! the excitement is just “gone”).. so here’s a non-hype article gets hooked in to a first of a series of articles, being hyped, to heighten readership interest in the drama of polarized perspectives.. sigh..

You may also like...