how to be a movement leader
Rosa Parks, a seamstress from Montgomery, Alabama, would not give up her bus seat to a white man in 1955. Historians mark the date of her quiet-but-revolutionary act as the start of the modern civil rights movement in the United States.
But Rosa Parks was not just merely a seamstress. She had been involved as an activist for years: She attended a small black university in Montgomery for a few years and then worked for the Montgomery Voters League, the NAACP Youth Council and other civic and religious organizations. Having gained a reputation for getting things done, she was elected secretary of the Montgomery chapter of the NAACP in 1943.
Some people get really excited about starting a movement or being a part of a movement. What is a movement anyways?
Ken Cochrum describes the best definition he’s found, “A movement is a group of people who consciously, and at their own cost, connect to change the status quo.” Jay Lorenzen at OnMovements.com founds this definition: “a collective action that leads to political, social or cultural change.”
Movement Defined from Movement Builders, “An ongoing, informal group action that is inspired by a passionately shared idea and directed toward positive change.”
Step 1: Know Your Movement
Step 2: Get Educated
Step 3: Make it popular
Step 4: Rally the troops
Step 5: Set up communication
Step 6: Get Noticed
Step 7: Take it easy
- Define your movement.
- Get body.
- Find ways of keeping in touch.
- When you have achieved critical mass, make your presence known.
- Publish a manifesto.
- Make it easy for your followers to connect with you.
- Make it easy for your followers to connect with one another.
- Realize that money is not the point of a movement.
- Track your progress.
However you slice and dice the ingredients for mobilizing a movement, to be a movement leader takes much more than organizational savvy. How to be a movement leader starts with a dream, a vision, a contagious passion. Then it’s spreading that passion to anyone and everyone, motivating them to take action, and persevering until the dream comes true.