6 essential places to distribute your podcast

Besides iTunes, you’ll want to distribute your podcast to maximize its discoverability and get the best reach to more listeners. Here’s a list of directory links for where to submit and add your podcast feed:

1. iTunes help.apple.com/itc/podcasts_connect/

2. Google Play play.google.com/music/podcasts/publish

3. Stitcher http://www.stitcher.com/content-providers.php (2M)

4. PodBean http://www.podbean.com/site/submitPodcast (2.4M)

5. Player FM https://player.fm/add (1.1M)

6. Blubrry https://www.blubrry.com/addpodcast.php (523K)

One more thing. Make your RSS feed available so anyone using any app can subscribe. Up to 30% of your subscribers may be on Android OS, so use Subscribe on Android to make a one-click subscribe for Android listeners on your podcast website, just like you would for your iOS listeners.

There are 2 other popular podcasting platforms (with hosting!) that are gathering their own audiences, with some of the shows are exclusive to SoundCloud or exclusive on Spreaker.

  • SoundCloud http://podcasting.help.soundcloud.com (2M)
  • Spreaker http://www.spreaker.com/ (2.3M)

For maximum distribution, you can have your podcast distributed on all of the above PLUS SoundCloud and also Spreaker. But that’d take some extra work uploading to multiple servers. However, according to Spreaker’s explanation page for why they’re different, Spreaker says they’re able to automatically distribute to iTunes + SoundCloud + YouTube also. (Could this be the killer app?)

You may have also noticed that Spotify has podcasts now, but apparently they’re curating their own collection and not openly taking submissions, though you can vote up the idea to change their mind.

Yes, podcasting is mainstream now, but it’s still too complicated. There being too many moving parts to produce a podcast, but that also means podcasters have many options to customize their work flow, production, and distribution.

I do like what SoundCloud and Spreaker are doing to streamline the podcasting process by removing the seams and connecting the app to record + to upload + to distribute + for people to listen. This is an on-going development; we’ll keep an eye on new developments and update things on this post when/if big news drops.

Some other loosely-related articles:

Learn How to Podcast 101 – step-by-step video tutorials by Cliff Ravenscraft, aka Podcast Answer Man

How to Start a Podcast: Pat’s Complete Step-By-Step Podcasting Tutorial


How to Start Your Own Podcast: Getting Your Voice Heard, Literally

8 Best Sites to Host Your Podcasts


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2 Responses

  1. Very thought-provoking information. Thank you. I sent you a note on “Contact Me.”

    Dorothy Valcarcel
    Transformation Garden
    http://[email protected]