Cereality vs. Cerealicious
On another note, could “Cerealicious: the next Starbucks?” blogs the Retail Marketing Management MBA course at Ivey School of Business, University of Western Ontario:
In a sense, the RVP of Cerealicious mimics that of Starbucks. Customers feel the value derived from the unique experience, convenience and customized selection overpowers outrageous prices. In fact, Ego and Thorne-Simpson have publicly announced their goal of developing Cerealicious into “the Starbucks of the cereal industry”.
I tried to add a comment, but they wouldn’t let me. So here’s what I wanted to compare/ contrast:
There’s a comparable franchise called Cereality that are located near college campuses in the US, and their retail cafe’ approach really plays out the whole breakfast anytime experience. But at $3.50+ per bowl of cereal, and having just gone there on a recent Philly trip, I have a difficult time seeing how it’ll be financially viable. I don’t think there are that many cereal lovers that’d go there 3 or more times a week — which I think is what it’d take to have enough regular customers to sustain it.