Asian Malling

… salient sound bites from NYT article “The New Chinatown? Try the Asian Mall” —

“In Safeway, it’s fillet,” said Frank Chang, a 35 year-old engineer from Fremont. “Chinese people feel more comfortable when they see the fish’s head.”

Mr. Kwong, who was born in Hong Kong, appreciates such consumer loyalty. But he also knows that change is the California way. “The Asian market is saturated,” he said. “I’m planning to open a Latino mall.”

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