Oct 232012

There’s something exciting about being a part of movement. And there are some people who want to start a movement. How do you start a movement?

One of the most significant movements in recent church history is an (organized) church that meets in multiple locations, the multi-site church movement. I connected with Greg Ligon to hear first-hand about the essential ingredients that go into the making of a movement, and what we can learn from a movement that Greg witnessed first-hand. Greg is one of the co-authors of The Multi-site Church Revolution and A Multi-site Church Road Trip, the 2 seminal books published by Leadership Network. Watch the video:

What stood out for you on the video, regarding the essential ingredients for accelerating a movement? Are you eager to start a movement? Add a comment –

Tech note: apologies for the quality of the recorded video, but the content was too good to just discard. I think we were both on wifi (wireless internet) connections, so that made for less than optimal conditions.

Feb 012012

There’s something about a movement that attracts attention, people and/or media and/or whatever. Some more than others. There’s the Tea Party movement.. Occupy movement.. Arab Spring movement.. movements can be social, political, even religious.

Some people have a degree of uneasiness with calling something that’s orchestrated by an organization as a movement, insinuating that a movement is more pure or more real if it is entirely organic and no one person or no one organization can be pin-pointed as the starting point of the phenomena occurring. Yes, there’s something more interesting about the organic thing, the random and uncontrolled.

I think language is elastic and whether a cause or movement is organized or organic, the intention is that of doing something to rally people and resources to make a difference in the world.

My drawing to the right was to help me sort out movements and how organized institutions and organic individuals fit into a cause. (Albeit oversimplifying something far more complicated.)

The 1st circle (top left) illustrates an organization’s effort to champion a cause, and the organization wants to promote the cause through advocacy and rally resources to its own efforts by recruiting people to serve the organization.

The 2nd circle (top right) illustrates the organic efforts scattered around one unifying cause. No formal organizational entity exists with the branding savvy to advertise and promote the cause, and yet movement is happening by word-of-mouth and word-of-mouse through the collective efforts of individuals and small groups of people.

The 3rd circle shows the mix of the organized and the organic contributing to a bigger movement to championing a cause. An organization could be one of several orgs in the cause/movement. And people who are allergic to the institutional machinery can participate in the cause through their own organic ways. While organizations do their thing to recruit people and mobilize resources for its efforts, a big-sized movement is going to take more than organizational strategies or organic randomness.

One organization can’t tackle a cause or create a movement alone. If it could, the cause isn’t big enough.

Here’s 2 other ways for an organization to go more after the cause rather than its own sustainability (or guarding its own brand or grasping for its own survival): [1] the¬†organization can collaborate and partner with other organizations for some projects when it makes sense. Notice how movies and video games (and NASCAR) shows multiple brands in the opening credits. Don’t go it alone when you don’t have to. And you don’t have to. [2] the organization can equip and resource the organic individuals. Think of the impact that could happen if it’s more about the cause than just being about the organization.

What would you add?

Mar 232009

Rosa Parks, a seamstress from Montgomery, Alabama, would not give up her bus seat to a white man in 1955. Historians mark the date of her quiet-but-revolutionary act as the start of the modern civil rights movement in the United States.

But Rosa Parks was not just merely a seamstress. She had been involved as an activist for years: She attended a small black university in Montgomery for a few years and then worked for the Montgomery Voters League, the NAACP Youth Council and other civic and religious organizations. Having gained a reputation for getting things done, she was elected secretary of the Montgomery chapter of the NAACP in 1943.

Some people get really excited about starting a movement or being a part of a movement. What is a movement anyways?

Ken Cochrum describes the best definition he’s found, “A movement is a group of people who consciously, and at their own cost, connect to change the status quo.” Jay Lorenzen at OnMovements.com founds this definition: “a collective action that leads to political, social or cultural change.”

Movement Defined from Movement Builders, “An ongoing, informal group action that is inspired by a passionately shared idea and directed toward positive change.

Socialmediatoday.com describes How to start a movement in 7 easy steps:

Step 1: Know Your Movement
Step 2: Get Educated
Step 3: Make it popular
Step 4: Rally the troops
Step 5: Set up communication
Step 6: Get Noticed
Step 7: Take it easy

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