The Internet namespace expansion is history in the making, with an estimated 1000+ new generic top-level domains (gTLD) launching in the next 2 years. At the time of this writing, there’s 14 new gTLDs (aka domain extensions) are publicly available and the most popular is the .GURU suffix, with over 30,000 .GURU domains registered to date. Domains in the .guru family that have already been registered by Apple and pointed to the company’s name servers include http://apple.guru http://iphone.guru http://ipad.guru http://mac.guru – if any company could reshape the Internet world, as it already has with all things digital, it’s Apple.
While 10k+ .GURU domains have been registered, there aren’t many that are live yet, and many (most?) were registered by people that make money buying and selling domain names. Here’s a list of websites with a .GURU domain name already running (that I could find)::
- http://alaskacruise.guru/ was alaskacruisesdirect.com
- http://durdle.guru/ was durdle.com
- http://fluidpower.guru/ was flpo.net
- http://analytics.guru/ launched by dan-linton.com
- http://socialmediastrategist.guru/ launched by franklindrivera.com
- http://osho.guru/ launched by osho.com
- http://kava.guru/ launched by kava.com
- http://callie.guru/ launched by createavity.com
- http://create.guru/ launched by www.gocreations.co.ke
- #FYI 3/4/2014 update: 20 .Guru Sites Make Alexa’s Top 1M List [though type-in traffic doesn't necessarily nor automatically translate into conversions]
2014 MARCH 3
The name game: New web domain names hit the market explained this Internet expansion program well (Economist 2/08/14):
AFTER the dotcom boom of the 1990s, the world is about to experience a boom in dots. Over 1,000 new generic top-level domain names (gTLDs) are set to join the 22 existing ones, such as .com and .org, and the 280 country-specific ones, such as .uk, that now grace the end of web addresses. The Internet Corporation for Assigned Names and Numbers (ICANN), the non-profit organisation that manages the web’s address book, reckons this will boost competition and innovation. It will also increase the cost to businesses of protecting their brands. [emphasis added]
And, I would add, that it will make web addresses more meaningful and shorter, in the long-run, though it’ll stir up a little confusion in the short-term as people adjust to the changes in technology, but that’s how life is in the digital age, change is always coming, and sometimes disruptive, fast, and furious.