Tag: advertising

  • No more sexually explicit Google AdWords soon

    Policy changes are being made to Google AdWords some time between late June 2014 and around September 2014 to prohibit sexually explicit content, aka “adult content.” Very few in mainstream media and tech blogs have drawn attention to this (yet?), except for: Google Basically Shutting Down Adwords On Adult Starting Later This Month (thedomains.com – June…

  • Why ads now after 15 years without

    short version: this website needs an upgrade, and that means extra monthly costs for web hosting. long version: I’ve been blogging since June 1999, having started journaling online before it was blogging. I’m an early adopter like that, love experimenting with new things that are free. I think it’s, at least in part, inspired by…

  • What’s a good CTR? Click through rate benchmarks.

    Short answer = it depends. Click-through rates (CTR) may be different depending on what kind of an online ad is being used, whether a banner ad, text ad, video ad, animated ad, email links, or whatever else. For managers and executives that don’t mind having an simplistic inaccurate answer, an overgeneralized good CTR is ~…