Apr 112009
 

You’re invited to the celebrate Easter with me and 1,000s of others tomorrow — there’s a huge Easter Celebration tomorrow (Sun 4/12) at the Pacific Amphitheater (OC Fair & Event Center) in Costa Mesa, California. 9:00am and 11:15am. It’s a big deal — the amphitheater has 8,500 seats! Of course the event is free, and hospitality will overflow with donuts, coffee, and bottled water.

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The incognito church is Rock Harbor. The church has estimated weekend attendance of around 5,000 (according to Wikipedia). This un-branding approach does fit their value for “giving ourselves away.”

It is common practice for churches (or any other organization) to host a community event as a way of attracting and inviting people to their church (or organization). At this Easter Celebration, the event website lists more than a dozen churches in the Orange County and Los Angeles areas. Yet, far as I know, only this one church is (primarily?) running the event.

Do you know of any other (large-ish) churches that would do a large-ish event, yet without advertising their church?

I’d be curious what Dawn Nicole Baldwin thinks of this.

[disclosure: Rock Harbor is my home church.]

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