Asian, American, and Asian American blogging

The following is a guest blog entry from Joseph Suh, founder of I’ve gotten to know him virtually over email and IM conversations, and commend him for having done his homework to engage the space of social network, web 2.0, Christian use of the Internet, and more. Congratulations to for accruing over 1 million page view per month and over 2,000 churches in just a few months of operations!

A recent Edelman study [browse the full report, A Corporate Guide to the Global Blogosphere or download PDF; my initial reactions here] partnered with Technorati to study blog adoption and consumption in different parts of the globe. The most striking statistic for me (as an Asian American) was the distinct disparity in blog readership between Asia and the US. 74% of Japan, 43% of South Korea, and 39% of China read blogs. Compared to just 27% of the US, I

0 thoughts on “Asian, American, and Asian American blogging

  • joe

    The lack of comments is indicative of an Asian audience 🙂

    I asked DJ if I could post this here (thanks DJ) since I was hoping to learn from a discussion among a blog-savvy crowd of Asians, Americans, and Asian Americans. I’m interested in what we can extrapolate about American blogging trends in the next few years by watching Asian blogging habits. Will the US ever see blog readership in the 74% range? Or will blogging never be mainstream… the study showed blogs may be cresting/peaking (reported by Technorati).

  • djchuang

    Joe, I generally give my readers at least 24 hours to stop by for a comment. I don’t hover around my blog or other blogs all the time myself, generally making a round maybe once a day via my Bloglines blog reader. So patience, my friend.

    My other reaction to the Edelman study is that the statistics are measuring blog readership, which I consider to be notably different than blog authoring/ publishing. A higher percentage of readership in Asia does not translate to a higher percentage of blogging too; maybe the ratio in Asian is 100 readers per 1 blogger, whereas in the USA it’s closer to 10 readers per 1 blogger. And, when I mention blogging to my Asian American friends, a typical reaction is: “why would I want to read a journal entry from someone I don’t know?” And, one study found more Asian American bloggers on Xanga than LiveJournal.